Established in 2013, and re-branded in 2024, the A-Team Coaching has helped hundreds of athletes in chasing their athletic and endurance dreams. Guided by their own personal experience and private studies, David, Cuan, Ann and Kerry draw from a wealth of knowledge to encourage and assist elite and non-elite athletes in achieving their individual strength, nutrition, trail and road running goals.
COACHING SERVICES
A-Team Coaching delivers high-performance coaching to athletes worldwide through a powerful web-based platform that integrates seamlessly with an athlete’s GPS watch. Each day, the app provides tailored training instructions while capturing key physiological data, giving our coaches real-time insights into how each session was executed. The app is available for free download as part of the onboarding process.
While AI tools are becoming increasingly popular, the value of a human coach remains irreplaceable. A-Team Coaching blends cutting-edge technology with the experience and intuition of expert coaches – ensuring every athlete receives personalised, future-ready support designed to help them perform at their best.
OUR COACHES
STRENGTH TRAINING
One of the founding principles of A-Team Coaching is our focus on, and commitment to, run-focused strength training. Designed by Ann Ashworth, our coaching team has formulated a variety of do-at-home (or at the gym) strength programs for all levels of athlete. We believe that by following our strength training, athletes will not only be stronger and faster, but will also avoid injury and setbacks.
The following equipment is relied upon by the team when designing your strength training program: Pilates ball, Bosu ball, kettlebell, dumbbells, theraband (for use around knees / ankles / quads), step and yoga/pilates mat (for comfort).
COACHING FEES
A-Team Coaching charges a standard monthly rate to all athletes based in South Africa (with an adjusted international coaching fee). This flat rate covers each of the services identified above as well as analyses and setup of training pace through on-going Threshold field testing in the form of time trials. Coaches offer check-in’s via WhatsApp or email and telephone calls on request. Occasionally, group runs and meet up’s will be scheduled where many athletes are likely to be in the same location (e.g. in Cape Town ahead of the Two Oceans Half and Ultra Marathon).
Regrettably, we do not offer group training sessions nor do we facilitate the time trials, track workouts or group long runs. Athletes are encouraged to run with their ASA-affiliated running clubs or with local run crews in their area.
All coaching fees are payable in advance each month and are non-refundable.
Should you be unable to afford the standard coaching fee, David and Ann will be happy to engage with you to determine what is affordable for you and how we can make it work.
