The Reality of Being a Sponsored Athlete or Brand Ambassador

In the age of Instagram reels, Strava kudos, and TikTok highlights, the concept of being a sponsored athlete has taken on a whole new meaning. Once reserved for world-class performers who stood on podiums, sponsorships and endorsements now spill into the realm of everyday runners, cyclists, and fitness enthusiasts who command large social media followings. …

Berlin Marathon

Run the World: The Ultimate Marathon Journey with the 7 Abbott World Marathon Majors!

For distance runners around the globe, there are few dreams bigger than standing on the start line of the world’s most iconic marathons. To celebrate 20 years of elite global road racing, the Abbott World Marathon Majors has launched an extraordinary competition called The World Tour — a challenge that offers one runner the chance …