The Reality of Being a Sponsored Athlete or Brand Ambassador

In the age of Instagram reels, Strava kudos, and TikTok highlights, the concept of being a sponsored athlete has taken on a whole new meaning. Once reserved for world-class performers who stood on podiums, sponsorships and endorsements now spill into the realm of everyday runners, cyclists, and fitness enthusiasts who command large social media followings. …

Berlin Marathon

Run the World: The Ultimate Marathon Journey with the 7 Abbott World Marathon Majors!

For distance runners around the globe, there are few dreams bigger than standing on the start line of the world’s most iconic marathons. To celebrate 20 years of elite global road racing, the Abbott World Marathon Majors has launched an extraordinary competition called The World Tour — a challenge that offers one runner the chance …

Race Start

How to Start a Marathon and 3 Pitfalls to Avoid

How to start a marathon and get the best results may surprise you. Normally, the starting line of a marathon is electric. The atmosphere buzzes with energy, nervous excitement, and the collective anticipation of thousands of runners waiting for the gun to go off. For many, it’s the most dangerous moment of the entire race—not …

Heart rate monitor

How Accurate Are Wrist-Worn Heart Rate Monitors?

Heart rate monitors have become indispensable tools for runners and fitness enthusiasts. Most smartwatches and fitness bands use wrist-based optical sensors, known as photoplethysmography (PPG). In one study, an evaluation was conducted on how accurate these wrist-worn devices are—both at rest and during exercise—for people in normal heart rhythm (sinus rhythm) and those with atrial …

Warmup & Stretching

Critical: Warm-Up and Cool-Down

Running may look as simple as lacing up your shoes and heading out the door, but the most successful and resilient runners know that what happens before and after the run is just as important as the miles themselves. The warm-up and cool-down is more than routine rituals—they are critical components of performance, injury prevention, …

Treadmill

Training on a Treadmill – The Right Way to Do It

For many runners, the treadmill is a necessary training partner. Whether it’s due to poor weather, time constraints, safety concerns, or the simple convenience of training at home or in the gym, treadmills offer a reliable way to keep mileage ticking over. But like any tool, they have limitations. Used correctly, they can form part …

Training

Understanding Energy Systems for Better Running

How Your Body Fuels Performance When you lace up your shoes and head out for a run—whether it’s a 100m sprint, a 10K race, or an ultra-marathon—your body taps into an intricate system of energy production to keep you moving. These energy systems determine how fast, how far, and how efficiently you can go. As …

Training

Altitude Training for Runners – Does It Really Work, and What Are the Alternatives?

For decades, elite runners have flocked to mountain towns like Iten in Kenya, St. Moritz in Switzerland, Flagstaff in the United States, Lesotho and Dullstroom in Southern Africa, to chase the so-called “magic” of altitude training. The belief is simple: by living and training at high altitude, the body adapts in ways that improve oxygen …

Should Endurance Athletes Go Low-Carb or Carb-Centred?

The debate over the best diet for runners rages on: should endurance athletes embrace low-carb, high-fat strategies to become “fat-adapted” or stick to tried-and-tested carbohydrate-centred diets to fuel training and racing? The Case for Low-Carb Low-carbohydrate, high-fat (LCHF) diets aim to shift the body’s reliance from glycogen to fat as a primary fuel. Proponents argue that fat …